Writing and Content Strategy

A selection of articles, blogs, and journals.

Featured Author

Getting Creative with Limited Data: How to Measure Podcast Success
VoltEdu

What are UTM Codes, and how can Higher Ed Leverage Them?
VoltEdu

Are You Listening? Leverage Podcasts to Meet Your Goals
Brain Waves Blog – Campus Sonar

5 Things Your Social Media Manager Wishes You Knew
Link Journal of Higher Education Web Professionals

Crafting a Pinterest Strategy to drive engagement
Journal of Education Advancement and Marketing

Foundations of Academic Success: Words of Wisdom
Open SUNY Textbook Contribution (It’s Like Online Dating)

News and Feature Stories

Skidmore-studded Emmy Awards
Website Homepage News Story

Election 2016 at Skidmore College
Website Homepage News Story

Emily Lazar ’93 scores history-making Grammy nomination
Website Homepage News Story

You’re working remotely to help stop the spread of COVID-19. Here’s how to stay productive.
Many people worldwide are practicing social distancing and spending their workday at home. Here’s how you can still be productive.Continue reading on Medium »
What I learned dating someone who doesn’t use social media
This is Andrew. He’ll probably hate that I’m putting his name and picture in this post, but it’s something he’s gotten used to.Isn’t he cute?Andrew is one of those “older millennials” in a weird spot — he distinctly remembers a time without the internet, […]
More than an office supply
I got my first big girl job in 2013. I was hired to do web and social media for a community college. I believe it happened because of luck — I was a millennial and I knew how to “social media.” Granted, I only had to juggle a Facebook and Twitter account at the time. […]
Presidential duties: starring in University gifs
University of Central ArkansasAny social media manager would tell you that the key to connecting with an audience is being authentic and relevant. That means being up to speed on “what the kids are doing these days,” as well as using digital assets like emoji and gifs to […]
Developing a social media annual report that shines
In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and […]