What Higher Ed Marketers Can Learn from a Box of Bullshit

Link: Journal of Higher Education Web Professionals
December 2014

Cards Against Humanity Image

To celebrate Black Friday, the popular card game Cards Against Humanity offered an exclusive $6 surprise “bullshit” gift for its audience. The exact gift was unclear, but 30,000 people were willing to make the purchase. Despite the company’s warning, consumers were sent a box filled with cow pies, yet none were upset. This entry to Link describes what marketing teams working in higher education could learn from the company’s decisions and messaging.