Email Template Redesign

February 2021

Goal

The email templates for UNC Kenan-Flagler’s MBA portfolio were in desperate need of a refresh, especially because the templates did not encourage the use of imagery or stylistic elements to engage the reader. Finally, these templates were not responsive, making for a poor mobile experience.

Method

With the help of Unlayer, I created a base skeleton for the future template. This provided a starting point to create multiple versions of email templates for different uses, such as: Header image, personal email, and images within the email.

Using HTML and CSS skills, I was able to tweak these skeletons to achieve the desired look that aligned with the UNC Kenan-Flagler brand standards as well as accessibility standards.

Responsibilities

Audit all current email templates
Create 6 email templates per program (4) for flexibility in use
Ensure accessibility, mobile responsiveness, and alignment with brand standards
Use HTML/CSS to manipulate email templates

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