The eduWeb Digital Summit is focused on bringing higher education professionals together to teach and learn more about digital marketing and engagement tactics, delivering real examples and proven practices back to institutions.
It’s hard to pinpoint the moment they became ‘popular-‘ but series such as Serial- This American Life- and RadioLab elevated the popularity and creativity of podcasts- and it continues to rise. Now- new podcasts are produced every day on a variety of topics to suit any listener. Skidmore College was hesitant to dive into a new medium- especially because the Office of Communications and Marketing did not have a designated podcast producer or engineer on staff.
This is Skidmore- a podcast now in its second season with hundreds of subscribers- was developed by Digital Engagement Manager Daniella Nordin and Social Media Coordinator Jackie Vetrano. The podcast serves as a marketing tool- engaging content to embed in webpage stories- and a means of sharing the story of what makes Skidmore- Skidmore. Nordin and Vetrano will explain the planning process- tools for recording- distribution- promotion- and ROI of This is Skidmore.
This presentation was awarded Best of Track: Web Tools and Hacks for the 2017 conference.