What it Takes to Transform an Alumni Facebook Page from a Dinghy to a Yacht

February 2017

CASE District II is a regional organization of advancement professionals in the areas of alumni relations, communications, and philanthropy. It is our purpose to advance the knowledge and wisdom of our colleagues through district training programs, communication vehicles, and networking opportunities. We value the spirit of volunteerism which is implicit to the character and nature of our profession. We are committed to seeking individual and institutional diversity among our volunteers.

Session Description

The Skidmore College Alumni Facebook community wasn’t built overnight, nor was it originally engaged with the content posted. With a little thought, planning, and teamwork, Editorial Associate Mary Monigan created exciting content that increased engagement over 2% in one year. Monigan and Jackie Vetrano, Social Media Coordinator, discuss methods, tips, and lessons learned while developing the Skidmore College Alumni Facebook page.