I’m Jackie. It’s great to meet you.

Professionally and academically…

I spend most of my time at UNC Kenan-Flagler Business School. There, I play around with HubSpot and Slate as the assistant director of marketing and prospect management for MBA programs. I work with lead-gen experts and steer the lead nurturing ship with effective recruitment campaigns explaining how truly awesome UNC Kenan-Flagler is.

Outside of work but still work-like…

I have been an active member of the Higher Ed Web Association since 2013, and I currently serve on the Board of Directors. I started my relationship with the organization through regional and national presentations as well as an editor and contributor to Link: The Journal of Higher Education Web Professionals.Jackie Vetrano

During my undergraduate years, I was heavily involved in Alpha Phi Omega, an international co-ed community service fraternity. After graduation, I maintained my involvement as an alumni volunteer as a member of the Region II staff and national presenter.

I was the past host and producer of the Higher Ed Social Podcast, for over four years and 160 episodes. My pandemic project was Jackie Watches Stuff – a podcast chronicling my cinematic quest to finally watch the movies I should have seen by now. I also fill my creative cup by streaming some of my favorite video games on Twitch.

With whatever time is left, I work with organizations and clients on strategic digital marketing tactics, social media content strategy, and podcasting. I love being able to partner with others across the country and move them forward in a creative, effective, and innovative way.

In case you were curious…

I grew up in Buffalo, New York – something I’ll likely talk your ear off about. I say pop not soda, believe that Duff’s wings are better than Anchor Bar, don’t consider Canada as traveling “out of the country,” and root for the Buffalo Bills. I also hate winter.

A healthy lifestyle has become increasingly important to me over the past few years. I was motivated to focus on healthy foods and exercise habits in 2014, losing over 35 pounds since. I believe this to be the definition of, “if I can do it, you can do it,” going from never running or doing anything athletic throughout my teen years to completing three half marathons within two years. This focus has given me new hobbies, friends, and experiences that I am forever grateful for.

I am a fierce defender of the Oxford Comma, enjoy more toppings than yogurt at frozen yogurt shops, and can play the ukulele. I’ve taken a ride on a camel and a donkey and had the chance to pet penguins. I also have a cat who is nicknamed Potato for her shape.

Here you’ll find my professional work and other neat tidbits of information about me and my life. Reach out to me anytime – I’m always willing to tell my story.

— Jackie