I’m Jackie. It’s great to meet you.
Professionally and academically…
I spend most of my time at the University of North Carolina at Chapel Hill. I’ve been fortunate enough to work and learn alongside leaders in higher education, marketing, and digital engagement as the University’s online marketing and social media manager since February 2018. I am primarily tasked with digital analytics for social media and website efforts coming from University Communications. Essentially, lots of charts, graphs, and data-driven decision making. I have a deep passion for and experience in marketing, social media engagement, and content writing.
Outside of work but still work-like…
I have been an active member of the Higher Ed Web Association since 2013. I currently serve on the Board of Directors as well as the conference program committee. I started my relationship with the organization through regional and national presentations as well as an editor and contributor to Link: The Journal of Higher Education Web Professionals.
During my undergraduate years, I was heavily involved in Alpha Phi Omega, an international co-ed community service fraternity. After graduation, I maintained my involvement as an alumni volunteer as a member of the Region II staff and national presenter. Each year I attend 3-5 conferences working with students and alumni to help develop strong chapters and positive inter-chapter relationships with a basic working style assessment and exploration of how working styles can complement one another in a group setting. If you haven’t already guessed, I am qualified in this assessment as a “driver,” an assertive and goal-oriented individual who focuses on deadlines and results.
With whatever time is left, I work with higher education institutions consulting and advising on strategic digital marketing tactics, social media content strategy, and podcasting. I love being able to partner with others across the country and move them forward in a creative, effective, and innovative way.
In case you were curious…
I grew up in Buffalo, New York – something I’ll likely talk your ear off about. I say pop not soda, believe that Duff’s wings are better than Anchor Bar, don’t consider Canada as traveling “out of the country,” and root for the Buffalo Bills. I also hate winter.
A healthy lifestyle has become increasingly important to me over the past few years. I was motivated to focus on healthy foods and exercise habits in 2014, losing over 35 pounds since. I believe to be the definition of, “if I can do it, you can do it,” going from never running or doing anything athletic throughout my teen years to completing three half marathons within two years. This focus has given me new hobbies, friends, and experiences that I am forever grateful for.
I am a fierce defender of the Oxford Comma, enjoy more toppings than yogurt at frozen yogurt shops, and can play the ukulele. I’ve taken a ride on a camel and a donkey and had the chance to pet penguins. I also have a cat who is nicknamed Potato for her shape.
Here you’ll find my professional work and other neat tidbits of information about me and my life. Reach out to me anytime – I’m always willing to tell my story.