digital strategist | integrated marketer | podcaster | data analyst
Whenever I tell people what I do for a living it’s usually met with a twang of judgement and confusion. Person: “So where do you work?”Jackie: “Genesee Community College – I work in the marketing department.”Person: “Oh, cool! What do you do?”Jackie: “I’m the Web and Social Media Coordinator, so I deal with what the…
Recently, I started playing around with Path. A social media app that does essentially the same thing as any other social network, but with some interesting new concepts. I’ve made it a point to use it often to try it out, and despite the fact that only two of my friends actually use it, I’ve…
I’ve headed back to my undergrad a good number of times this past month, and lots of people thought it was because I was being the “creepy alumni” and lurking around campus, hoping to somehow relive my senior year when I was free of responsibility and spending all my time at the bar. Yes, that’s…
I couldn’t go to bed tonight without first writing a post about the amazing experience I’ve had these past four days…HighEdWeb Buffalo 2013. My job automatically groups me into the “Higher Education Website Professionals,” also known as the HighEd Web Association, which links me with thousands of professionals (inter)nationally. (Canada!) There’s an annual conference, HighEdWeb,…