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Jackie Vetrano

digital strategist | integrated marketer | podcaster | data analyst

Social Media

Social Media Playbook
ncIMPACT

Skidmore College Commencement 2017
Social media campaign and coverage

Giving Tuesday 2016
Facebook campaign

Pokemon Go at Skidmore College
Integrating national trends in strategy

Dining Hall Recipes Pinterest Board
Skidmore College

My Blog and other ramblings
  • You’re working remotely to help stop the spread of COVID-19. Here’s how to stay productive.

    Many people worldwide are practicing social distancing and spending their workday at home. Here’s how you can still be productive.Continue reading on Medium »

  • What I learned dating someone who doesn’t use social media

    This is Andrew. He’ll probably hate that I’m putting his name and picture in this post, but it’s something he’s gotten used to.Isn’t he cute?Andrew is one of those “older millennials” in a weird spot — he distinctly remembers a time without the internet, […]

  • More than an office supply

    I got my first big girl job in 2013. I was hired to do web and social media for a community college. I believe it happened because of luck — I was a millennial and I knew how to “social media.” Granted, I only had to juggle a Facebook and Twitter account at the time. […]

  • Presidential duties: starring in University gifs

    University of Central ArkansasAny social media manager would tell you that the key to connecting with an audience is being authentic and relevant. That means being up to speed on “what the kids are doing these days,” as well as using digital assets like emoji and gifs to […]

  • Developing a social media annual report that shines

    In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for managers and […]

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