In 2016 I developed the idea for Skidmoji, a custom Skidmore emoji keyboard. I oversaw the process, from enlisting a student to program and deploy the app to working with a graphic designer on each Skidmoji.
July 17th is #WorldEmojiDay, where social media users will populate their tweets and other social media posts with emoji to get their point across. This campaign promoted the new app by leveraging this “holiday.”
A story was developed on Skidmore College’s Snapchat to encourage users to create their own Skidmoji Snapchat stickers. A Twitter campaign was also developed to leverage the promoted hashtag (#WorldEmojiDay) on the platform.
- Develop idea for Skidmoji keyboard
- Hire developer and graphic designer, oversee implementation of Skidmoji keyboard
- Create advertisements and set budget
The Snapchat story encouraged viewers to screenshot a series of Skidmoji in order to create “stickers” within the app, which resulted in a 20% engagement rate and 43% conversion rate over the 24 hours the story was available.
Efforts on Twitter resulted in over 84,000 impressions and a 0.2% conversion rate. Overall, the app saw 140 new downloads in 24 hours; nearly triple the average daily download rate.