New Student Profiles

September 2018

Goal

With a new school year comes new students to campus, and I was tasked with promoting individual student profiles to a broad target audience – North Carolinians.

Methods

Three individual student profiles were used, each with their own video. The campaign levered strategic targeting methods available on Facebook to drive engagement as well as the platform’s smart campaign feature in order to promote the most engaging content more heavily.

Responsibilities

  • Set budget
  • Develop copy/creative
  • Determine audience
  • Implement campaign
  • Monitor and optimize campaign
  • Report on campaign’s success

Results

The campaign exceeded the video completion rate goal by over 4%, and the brand’s average video completion rate by over 9%.