With a new school year comes new students to campus, and I was tasked with promoting individual student profiles to a broad target audience – North Carolinians.
Three individual student profiles were used, each with their own video. The campaign levered strategic targeting methods available on Facebook to drive engagement as well as the platform’s smart campaign feature in order to promote the most engaging content more heavily.
- Set budget
- Develop copy/creative
- Determine audience
- Implement campaign
- Monitor and optimize campaign
- Report on campaign’s success
The campaign exceeded the video completion rate goal by over 4%, and the brand’s average video completion rate by over 9%.