New Student Profiles

September 2018

With a new school year comes new students to campus, and I was tasked with promoting individual student profiles to a broad target audience – North Carolinians.

I chose three individual profiles and used strategic targeting methods available on Facebook to drive engagement. I also leveraged Facebook’s smart campaign feature in order to promote the most engaging content more heavily, which ultimately resulted in the campaign exceeding the video completion rate goal by over 4%, and the brand’s average video completion rate by over 9%.