Skidmore’s award-winning podcast, This is Skidmore, was in the middle of its third season. With nearly 30 episodes, it had a decent following and engaging content, and I saw an opportunity for widespread promotion with International Podcast Day.
I developed two paid campaigns to promote the podcast, on Facebook at Twitter. The total cost was $210 for the effort. That day, the ads drove a total of 1,960 clicks, with 1,730 of them from new users (88%).