Promote the This is Skidmore podcast on International Podcast Day in order to broaden and increase the number of listeners.
Two one-day long advertisements were created, shared on Facebook and Twitter. Both highlighted International Podcast Day, and used the platform’s targeting techniques to identify users interested in both the College and podcasts.
- Set budget
- Develop copy/creative
- Determine audience
- Implement campaign
- Monitor and optimize campaign
- Report on campaign’s success
On International Podcast Day, the campaign drove a total of 1,960 clicks, with 1,730 of them from new users (88%).