International Podcast Day 2017

September 2017

Goals

Promote the This is Skidmore podcast on International Podcast Day in order to broaden and increase the number of listeners.

Methods

Two one-day long advertisements were created, shared on Facebook and Twitter. Both highlighted International Podcast Day, and used the platform’s targeting techniques to identify users interested in both the College and podcasts.

Responsibilities

Set budget
Develop copy/creative
Determine audience
Implement campaign
Monitor and optimize campaign
Report on campaign’s success

Results

On International Podcast Day, the campaign drove a total of 1,960 clicks, with 1,730 of them from new users (88%).

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