From “umm…codes?” to UTM Codes

October 2019

The Higher Education Web Professionals Association (HighEdWeb) is the international organization of professionals working to design, develop, manage and map the future of digital in higher education.

Session Description

No matter where you are in the content process – from writer to web developer – it’s become more and more clear that data is essential for finding what’s working and what needs improvement. In this session, we’ll learn all about UTM Codes. Free, easy additions anyone (yes, even you “non-computer people”) can make to your website’s URLs to unlock a goldmine of data – from the number of visitors hitting your page from a certain social media initiative, all the way to learning more about the interests of your users. Then, we’ll figure out how to find this data and some quick tips on how to analyze it.

Learn more about implementing UTM codes.