The Higher Education Web Professionals Association (HighEdWeb) is the international organization of professionals working to design, develop, manage and map the future of digital in higher education. Each fall, we come together at our Annual Conference and our related master-class intensive Academies, and we remain active year-round via our online member community and our LINK Online Journal.
For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.