What it Takes to Transform an Alumni Facebook Page from a Dinghy to a Yacht

CASE District II Conference
February 2017

CASE D2 Conference

The Skidmore College Alumni Facebook community wasn’t built overnight, nor was it originally engaged with the content posted. With a little thought, planning, and teamwork, Editorial Associate Mary Monigan created exciting content that increased engagement over 2% in one year. Monigan and Jackie Vetrano, Social Media Coordinator, discuss methods, tips, and lessons learned while developing the Skidmore College Alumni Facebook page.