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Presidential duties: starring in University gifs

University of Central ArkansasAny social media manager would tell you that the key to connecting with an audience is being authentic and relevant. That means being up to speed on “what the kids are doing these days,” as well as using digital assets like emoji […]
What Are UTM Codes, and How Can Higher Ed Leverage Them?

When implemented strategically, UTM codes have the power to help you measure the effectiveness of your marketing campaigns and make…Continue reading on Medium »
Developing a social media annual report that shines

In the age of technology, many social media managers are finding there are more and more data points available – both natively and within other tools – to measure social media efforts. But with an increase in data comes an increased likelihood of confusion for […]
Hanukkah Basics

Photo by Element5 Digital on UnsplashI’ve grown up with Judaism as a large influence on my life. I went to Hebrew School, spent hours studying for my Bat Mitzvah, and participated in countless community events. It’s a part of me, and always will be.Being […]
Higher Ed Halloween Spooktacular!

Courtesy of Mathew Schwartz on UnsplashHigher education social media managers often jump on the opportunity to be part of a larger conversation in the noisy social media space, and Halloween is one of the few holidays they can get involved.Here’s a roundup of some […]